The term "flavor profile" refers to a description or analysis of the taste, smell and other sensory characteristics of an alcoholic beverage. It is used by experts such as sommeliers, wine tasters, and brewers to describe the unique qualities that make up the overall flavor of a particular drink. Factors such as the type and amount of ingredients used in production, aging process, and storage conditions can all influence a beverage's flavor profile. Understanding a liquor's flavor profile allows for better pairings with food or other beverages, and helps to identify its strengths and weaknesses as well as potential areas of improvement.